Beauty YouTuber James Charles gets into a lot of drama, but for him, messy Twitter fights are not the norm (for that, you might want to try following Jeffree Star). But yesterday, the vlogger got into it with RuPaul's Drag Race All Stars winner Trinity the Tuck and things got. Well, really mean. James Charles is a popular social media personality and make-up artist. Recently, he was called out for old 'racist' tweets and for a recent comment on parenting. Popular internet personality.

• Twitter James Charles Trending
• James Charles Youtube Channel
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YouTube has temporarily demonetized the channel of one of its most famous beauty influencers, James Charles. Earlier this month, the YouTuber admitted to sending explicit messages to two 16-year-old boys.

James Charles Demonitized

YouTube confirmed that the 21-year-old influencer, who has more than 25 million subscribers on his channel, had been temporarily removed from their Partnership Program.

The Partnership Program allows YouTubers to make money from the content that they upload on the platform. YouTube did not say until when Charles' channel would be demonetized for.

A YouTube spokesperson stated that the company had applied their creator responsibility policy, which stated that if they see that a creator's on-and/or-off-platform behavior harms the users, community, employees, or YouTube's ecosystem, they may take action to protect the community.

Also Read: YouTube Introduces Tighter Requirements For Video Monetization Following Logan Paul Controversy

YouTube is the second company that re-evaluated its partnership with the influencer.

Twitter James Charles Trending

On Apr. 23, Charles and cosmetics company Morphe announced the end of their partnership via the company's official Twitter account.

According to a statement that Charles shared with his 7.8 million followers on Twitter, both parties agreed to wind down their collaboration.

The Accusations

Earlier this month, Charles shared a video entitled 'holding myself accountable' to his followers on YouTube.

In the said video, Charles admitted to two incidents, one last year and one this year, where he had become aware that the person that he was exchanging explicit messages with was underaged.

The apology video has been viewed more than 8.5 million times. Charles said on Apr. 23 that further accusations that had been made were false.

Charles said through his Twitter account that since he posted the video, a lot of people have come forward with a series of misleading stories and false allegations, which have been reported on by a lot of people, creators, and news outlets.

The famous YouTube personality added that his legal team has begun taking action against those that have spread misinformation and/or created completely fake stories, as the misleading stories have gone too far.

How YouTubers make their money

In the past few years, YouTube has strengthened its requirements for monetization of channels.

In order to apply for membership with the YouTube Partner Program or YPP, channels must have more than 4,000 valid public watch hours in the past 12 months, and the channel must have more than 1,000 subscribers.

Once a YouTuber signs up to the YPP terms, there are numerous ways that an income can be earned.

These include adverts, in which for every thousand impressions of the advert that runs before a full YouTube video, the YouTuber will get paid a certain amount of money.

Selling products is also another way that influencers make money. James Charles is known to sell his merchandise, such as beauty products, and makeup. Other influencers sell T-shirts, posters, coffee mugs, wristbands, phone cases, and more.

Fan funding has also become a popular way of earning income. Most creators ask for donations from their audience, sometimes in exchange for extra content. Platforms like Patreon allow creators to earn money by providing rewards and perks to subscribers.

And lastly, famous influencers earn through brand deals. Some companies pay YouTubers to make videos about their products. This can be very lucrative for some influencers.

Related Article: YouTube's New Greedy Ad Policy Excludes Small Channels From Its Partner Program, Why Is It Unfair?

This article is owned by Tech Times

Written by Sieeka Khan

• YouTuber James Charles issued a public apology to Alicia Keys after suggesting that she shouldn't launch a beauty brand because she's an advocate for not wearing makeup.
• In a note posted to Twitter on Thursday, Charles said he was originally upset because celebrities often create makeup lines as a 'cash grab,' but now feels it's 'childish' to indirectly tweet someone.
• The influencer also said he's 'not the gatekeeper of makeup,' and that anyone should feel free to launch products if they choose.
• Keys' collaboration beauty brand with e.l.f. Cosmetics is set to launch in 2021, according to a press release from the brand.
• Visit Insider's homepage for more stories.

YouTuber James Charles has publicly apologized to Alicia Keys after indirectly tweeting about her.

On Wednesday, Charles voiced his opinion that 'people who do not wear makeup should not be coming out with makeup brands' in a now-deleted tweet. He was seemingly referencing Keys, who will be launching a 'lifestyle beauty brand' with e.l.f. Cosmetics in 2021, according to a press release from the brand.

In a note shared on Thursday, however, the YouTuber said he deleted the tweet because he feels it's 'childish' to indirectly tweet someone, and that he is 'not the gatekeeper of makeup.'

—James Charles (@jamescharles) August 6, 2020

'Yesterday I posted a subtweet about how I thought some celebrities shouldn't launch makeup lines,' Charles wrote. 'It was about Alicia Keys. A few years ago, she announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave.'

'I deleted the tweet after a few mins because it's childish to indirect tweet someone & I am not the gatekeeper of makeup,' he continued. 'Anyone should be able to secure their bag and it's not up to me which brands people should or shouldn't support. I'm now glad that I DID delete it because after reading further, I learned that the beauty line is SKIN CARE.'

Charles added that he felt he made a mistake, and that he 'should've read more before tweeting.'

'Regardless of my intention with my tweet, it ended up being a microaggression against someone I respect, so to Alicia Keys I owe a direct apology — I'm sorry,' he said. 'It wasn't my place to gatekeep this industry. I can't wait to support and try out the products and I know the brand will be worth a billion in a few years.'

James Charles isn't the only influencer to question Alicia Keys' decision to launch a beauty brand

YouTuber Manny MUA also took to Twitter after the announcement, writing in a now-deleted tweet: 'does anyone else get slightly irritated when celebs come out with entire makeup lines? especially when those celebs don't even wear makeup... i'm like girl.'

Charles, Manny MUA, and other critics of Keys' upcoming brand argued that it doesn't make sense for an advocate of the no-makeup movement to launch cosmetics. However, it was pointed out by others online that Keys and e.l.f. Cosmetics have yet to confirm if the brand will offer makeup.

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James Charles Youtube Channel

E.l.f. Cosmetics previously declined to comment when asked if Keys' collaboration will feature makeup, skin-care items, or both.

Manny MUA has since issued an apology to Keys for having 'jumped the gun' with his tweets.

'So yesterday I tweeted that I get slightly irritated when large celebs create cosmetics lines when they don't wear tons of makeup because I saw the news that Alicia Keys is releasing a beauty line,' Manny MUA wrote. 'I only tweeted because I know that she stopped wearing makeup years ago, but I should have researched more to discover that she is working with e.l.f. cosmetics to develop SKINCARE.'

—Manny MUA (@MannyMua733) August 6, 2020

He added that he is 'defensive' of the beauty community, but that he 'shouldn't have jumped the gun' as he's 'not the be all end all voice of makeup.'

'Anyone can create what they want to create!' he said. 'That's the beauty of our community! I apologize to those who I upset with my tweet and to Alicia Keys for being so quick to make a judgement — there is room and space for EVERYONE in this community.'

Keys has not yet responded publicly to apologies from Charles and Manny MUA

James Charles Apology Twitter

Charles, however, has responded to one person who argued that the YouTuber should not have apologized because he's 'not on her radar.'

'she follows me on Instagram but alright lol,' Charles said.

—James Charles (@jamescharles) August 6, 2020

Representatives for Alicia Keys and Manny MUA did not immediately respond to Insider's requests for comment.

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